The Platform
The Thing Is platform is designed to power your journey to product-market fit. By leveraging data-driven insights and AI analysis, our platform guides you through each step of refining your product and connecting with real users, ensuring faster growth and smarter decisions.
Quick Setup for Fast Results
The initial setup involves defining your startup as an organization, adding team members who will share in the results, and providing details about your products and survey participants—your users. This foundation ensures that your platform is aligned with your goals from the start.
Survey Your Customers & Collect Valuable Data
Gathering data from your users has never been easier. Whether you conduct surveys hosted on the platform, upload data from third-party surveys, or integrate with your app/website using our API (coming soon), the platform enables you to efficiently capture the insights you need.
AI-Driven Analysis: Let the Platform Do the Heavy Lifting
Once your data is in the system, our AI engine works its magic, analyzing the responses in a fraction of the time it would take manually. It processes feedback to extract key insights and patterns, helping you make smarter decisions faster.
Get Your PMF Score and Understand Your Current Position
The platform helps you understand where you stand in your product-market fit journey. With tools to assess your current PMF score, identify real users, and understand the core benefits your customers value most, you’ll get a clear picture of your startup’s growth trajectory.
The Way Forward: Double Down on What Works, Build What’s Needed
The platform doesn’t just stop at data analysis. We guide you to the next steps: Double down on the features die-hard fans love, and build what almost fans need to convert to loyal users. We also help you understand how to communicate with your users, in the tone and way they want to hear it.
Campaigns: A Continuous Cycle of Feedback and Building
The platform supports a continuous feedback loop. Once a campaign is set up (survey and analysis), you build the features or changes that users want. Once the product is ready, launch it, get more feedback, refine or pivot, and start the cycle again. The Thing Is helps guide this process so you can quickly iterate, adapt, and grow.
Maximize Efficiency, Minimize Costs
Save Time
- Instant Insights
Let AI analyze survey results in minutes, giving you actionable feedback without the lengthy manual processes.
- Fast Survey Turnaround
Quickly launch and collect results from targeted campaigns, ensuring you’re always in sync with user needs.
- Build What Matters
By understanding exactly what your users need, you can move directly to implementation, eliminating the guesswork and reducing development timelines.
- No Rebuilding Required
Save time by getting it right the first time—no need to backtrack and rebuild features after realizing they miss the mark.
- Guided Process
With our platform, you won’t waste time figuring things out on your own. We provide the structure and tools you need to move quickly and confidently.
Save Money
- Skip Expensive Consultants
Our platform provides expert-level insights at a fraction of the cost of hiring consultants.
- Focus Development Efforts
Avoid wasting resources on features that users won’t care about by building only what’s essential.
- Reduce Iterations
Build faster and smarter by minimizing the need for expensive redesigns and redevelopments.
- Maximize ROI
Deliver exactly what your users value most, ensuring their satisfaction while optimizing your spending.
- Faster Time to Market
Accelerating your journey to product-market fit means generating revenue sooner while reducing overhead costs.
Your Dashboard at a Glance
Designed for simplicity and efficiency, our platform brings all the tools you need into one place, helping you track progress, gather insights, and take action with ease.
The first tab of your dashboard provides a quick glance at your progress. A line chart tracks your overall growth, with accompanying details like the campaign date, campaign name, and your filtered PMF score—helping you understand the story behind the data points.
The middle tab of your dashboard offers a comprehensive list of all your campaigns. From this central hub, you can manage campaigns, review user responses, run in-depth analyses, and access detailed reports—streamlining your workflow with ease.
The final tab provides a concise summary of your campaigns. It features two pie charts highlighting unfiltered and filtered PMF overviews (very, somewhat, and not disappointed levels), alongside key insights such as your MCC, user personas, primary benefits, and future requests. Your PMF score is prominently displayed for quick reference, with a direct link to the detailed report for deeper insights.
Your Product-Market Fit report and output
Once the AI has analyzed all the input, our platform generates a comprehensive report detailing your current position and actionable steps to move forward.
To clarify, when we talk about converting your users into ‘Very Disappointed’ users, we’re referencing the first survey question: ‘How would you feel if you could no longer use this product?’ Respondents were given three options: ‘Very Disappointed,’ ‘Somewhat Disappointed,’ and ‘Not Disappointed.’ A ‘Very Disappointed’ user is someone who deeply values your product and cannot imagine operating without it—your most loyal and engaged customers. The goal is to understand and address the needs of the ‘Somewhat Disappointed’ group, transforming them into passionate, ‘Very Disappointed’ advocates of your product.
The unfiltered Product-Market Fit (PMF) score gives an initial view of how your users feel about your product without applying any specific filters or segmentation. This helps you understand the raw, overall sentiment across all respondents before diving into deeper analysis or focusing on specific user groups.
This section identifies your most typical and valuable customer and outlines key personas derived from survey responses. By analyzing the feedback of ‘Very Disappointed’ respondents, we determine who truly understands and values your product. These insights are then applied to other respondent groups, providing a clearer picture of your audience.
This filtered Product-Market Fit score refines the initial data by removing ‘noise’—responses from individuals in the ‘Somewhat-‘ and ‘Not Disappointed’ groups who do not align with the identified personas of your ideal customers. This ensures that the PMF score reflects feedback only from your target market—those who truly understand and value your product.
The Core Benefits section highlights the key advantages that your most loyal and engaged users—those in the ‘Very Disappointed’ category—get from your product. This is presented as a weighted word cloud, with larger words indicating the most frequently mentioned and impactful benefits. These insights help you understand what your product does best and why it resonates with your core audience, enabling you to focus on and enhance these strengths.
The ‘What Users Want Next’ section captures the desires and expectations of your ‘Somewhat Disappointed’ users—those who see value in your product but are not fully convinced yet. Presented as a weighted word cloud, this visualization highlights the features, improvements, or additions that these users most commonly request. By addressing these needs, you can convert them into loyal, ‘Very Disappointed’ users and strengthen your product’s appeal.
Based on the insights from your respondents—their personas, preferences, and the tone reflected in their feedback—we’ve crafted social media marketing suggestions tailored to your audience. These recommendations are designed to resonate with your users by addressing who they are, what they want to hear, and how they prefer to be spoken to. By aligning your messaging with their expectations, you can foster deeper connections and build stronger engagement with your audience.
Ready to Start Your Journey?
Now that you know what The Thing Is can do for you, it’s time to get started.
With our easy setup, powerful AI analysis, and continuous feedback loop, we help you take your startup to the next level. Start today!