Pricing
Flexible Plans for Every Stage of Your Startup Journey
Launcher
For startups taking their first steps toward product-market fit. Perfect for exploring and testing the basics without any commitment.
Free
- 50 PMF1 Credits per month
- Start collecting feedback from users right away.
- Manage one business or startup effortlessly.
- Focus on testing and improving a single offering or product.
- Run one monthly survey (campaign) to gather critical user insights.
- Get one PMF Report4 per Month to gain a clear understanding of your product-market fit status.
- Add more6 PMF credits as needed, giving you flexibility to scale up your efforts.
- No Commitments: Perfect for testing the platform without any upfront cost.
Founder
For founders ready to build on feedback and drive smarter decisions. Ideal for scaling startups who want to focus on building exactly what users need.
$29 monthly
$295 billed annually (save 15%)
- 1000 PMF1 Credits per month
- Manage one business or startup effortlessly.
- Test and improve up to 5 offerings or products
- Run up to 5 surveys (5 campaigns) per month to gather user insights
- Get 5 PMF Reports4 per month to understand your product-market fit status across the your different offerings.
- Host surveys online through The Thing Is, or import responses gathered from third party software.
- Integrate Google Analytics related to your product-market fit
- Add more6 PMF credits as needed, giving you flexibility to scale up your efforts.
- PCF7 add on available
Growth Hacker
For growth-focused teams who want actionable insights and user analytics to refine both their product and marketing strategies.
$49 monthly
$499 billed annually (save 15%)
- 1000 TTI3 Credits (PMF and PCF Credits) per month
- Manage one business or startup effortlessly.
- Test and improve up to 5 offerings or products
- Run up to 5 surveys (5 campaigns) per month to gather user insights
- Get 5 PMF Reports4 and 5 PCF Reports5 per month to understand your product-market fit status across the your different offerings while starting to increase your product-customer fit.
- Host surveys online through The Thing Is, import responses gathered from third party software or integrate our API directly with your website or app.
- Integrate Google Analytics related to your product-market fit
- Add more6 TTI credits as needed, giving you flexibility to scale up your efforts.
Accelerator
For businesses ready to scale faster with unlimited campaigns and advanced analytics. Accelerate your business growth and scale faster with deep insights from your data. Also perfect for agencies managing more than one startup or business.
$99 monthly
$999 billed annually (save 16%)
- 1000 TTI3 Credits per month
- Manage unlimited number of businesses or startups simultaneously
- Test and improve unlimited offerings or products
- Run as many surveys per month as you need to gather your needed user insights
- Get unlimited number of PMF4 and PCF5 reports per month to understand your product-market and product-customer fit across all your products.
- Host surveys online through The Thing Is, import responses gathered from third party software or integrate our API directly with your website or app.
- Integrate Google Analytics, Stripe and Product Hunt related to your product-market and product-customer fit
- Add more6 TTI credits as needed, giving you flexibility to scale up your efforts.
Enterprise
For organisations with complex needs requiring advanced analytics and larger-scale solutions. Tailored for businesses seeking deep, data-driven growth strategies. Also perfect for agencies managing more than one startup or business.
$199 monthly
$1999 billed annually (save 16%)
- 5000 TTI3 Credits per month
- Manage unlimited number of businesses or startups simultaneously
- Test and improve unlimited offerings or products
- Run as many surveys per month as you need to gather your needed user insights
- Get unlimited number of PMF4 and PCF5 reports per month to understand your product-market and product-customer fit across all your products.
- Host surveys online through The Thing Is, import responses gathered from third party software or integrate our API directly with your website or app.
- Integrate Google Analytics, Stripe, Product Hunt, the Google Play and Apple Appstore related to your product-market and product-customer fit
- Add more6 TTI credits as needed, giving you flexibility to scale up your efforts.
Risk-Free Satisfaction Guarantee
We’re confident you’ll love the value our platform brings to your startup. That’s why we offer a 30-day money-back guarantee. To qualify, simply complete your first survey, generate a PMF report, and explore your results using our accountability tools. If you’re not satisfied after doing this, let us know—we’ll refund your subscription in full.
1 PMF-Credits
PMF Credits are used to run surveys and analysis focused on measuring your Product-Market Fit. Each survey response consumes 1 credit.
2 PCF-Credits
PCF Credits are used to gather insights about Product-Customer Fit, enabling you to understand how well your product serves individual customers. Each survey analysis consumes 1 credit.
3 TTI-Credits
TTI Credits (The Thing Is credits) are a combination of PMF and PCF credits to allow you to analyse both responses and product-customer fit. 1 TTI credits is needed to analyse 1 response and analyse 1 customer fit.
4 PMF Report
PMF Reports are comprehensive insights generated from your Product-Market Fit surveys, helping you evaluate where your product stands and how to improve its alignment with market demand.
5 PCF Report
PCF Reports summarize findings from Product-Customer Fit surveys, offering actionable insights to tailor your product for individual user segments.
6 Topups
Topups allow you to purchase additional credits or reports beyond your plan’s monthly allocation. Prices vary by plan:
Enterprise: $39.80 for 1,000 TTI credits. (Unlimited reports included.)
Launcher: $10 for 200 PMF credits (includes 1 report per 200 credits).
Founder: $5.80 for 200 PMF credits (includes 1 report per 200 credits) or $5 for 200 PCF add-on credits.
Growth Hacker: $9.80 for 200 TTI credits (includes 1 report per 200 credits).
Accelerator: $9 for 200 TTI credits. (Unlimited reports included.)
7 Add-Ons:
Add-Ons are optional purchases that expand your capabilities, such as PCF credits for additional customer insights. These are ideal for scaling startups that require tailored analytics.
Plan comparison
| Feature | Launcher | Founder | Growth Hacker | Accelerator | Enterprise |
|---|---|---|---|---|---|
| Credits (PMF/PCF) | 50/0 | 1000/0 | 1000/1000 | 1000/1000 | 5000/5000 |
| Organizations | 1 | 1 | 1 | Unlimited | Unlimited |
| Products | 1 | 5 | 5 | Unlimited | Unlimited |
| Reports per Month (PMF/PCF) | 1/0 | 5/0 | 5/5 | Unlimited | Unlimited |
| Hosted surveys | ✓ | ✓ | ✓ | ✓ | ✓ |
| Import external survey responses | ✗ | ✓ | ✓ | ✓ | ✓ |
| API integration | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI Analyser | ✓ | ✓ | ✓ | ✓ | ✓ |
| PMF Score | ✓ | ✓ | ✓ | ✓ | ✓ |
| Customer personas | ✓ | ✓ | ✓ | ✓ | ✓ |
| Most valuable benefits | ✓ | ✓ | ✓ | ✓ | ✓ |
| The way forward | ✓ | ✓ | ✓ | ✓ | ✓ |
| Google analytics | ✗ | ✓ | ✓ | ✓ | ✓ |
| Stripe/Product Hunt Analytics | ✗ | ✗ | ✗ | ✓ | ✓ |
| App stores Analytics | ✗ | ✗ | ✗ | ✗ | ✓ |
| Price (billed monthly) | Free | $29 | $49 | $99 | $199 |
| Price (billed annualy) | Free | $295 | $499 | $999 | $1999 |
| Best for | Early-stage startups | Solo founders or small teams | Startups scaling growth | Fast-growing businesses | Enterprises with complex needs |