As a startup founder, finding the right tools to accelerate your growth can be daunting. The Thing Is (TTI) isn’t for everyone, but it’s a game-changer for the right fit. This guide will help you determine if TTI aligns with your needs—and if it doesn’t, we’ll point you in the right direction.
Who The Thing Is For
The Thing Is was designed with ambitious, agile startups in mind. If these criteria resonate with you, TTI could be the perfect fit:
- You have at least 200 users (though 100 users is a good starting point).
- You have direct access to your users through channels like email or WhatsApp.
- You can implement changes quickly—in less than three months.
- You’re open to user feedback and willing to pivot based on insights.
Who The Thing Is Not For
While we’d love to help every startup, TTI isn’t suited for everyone. Here’s who might not benefit:
- Startups with no user base to survey.
- Deep-tech or other companies that can’t iterate quickly.
- Founders unwilling to adapt based on user feedback.
Why These Criteria Matter
TTI’s strength lies in helping startups achieve Product-Market Fit faster. Without a user base or the ability to implement changes, the platform’s full value can’t be realized. For example:
- A SaaS startup used TTI to identify and launch its most-requested feature, doubling retention in three months.
- Another founder pivoted to a new niche after TTI revealed unexpected user needs, saving months of effort.
Every startup journey is unique. The Thing Is is tailored for founders ready to take the leap toward growth and alignment with their users. If you meet the criteria, we’d love to help you reach Product-Market Fit faster.