Reach Product-Market Fit Faster
The platform designed to help startups grow smarter, faster, and with less guesswork.
Startups often struggle to navigate the complex journey toward product-market fit. Founders find themselves asking critical questions: Do customers truly need our product? Are we building the right features? How do we know if we’re moving in the right direction? Without clear answers, time and resources are wasted on guesswork, leading to slow growth, high uncertainty, and missed opportunities.
The challenge lies in bridging the gap between what customers want and what the product delivers. Founders face limited access to structured feedback, difficulty in analyzing user insights, and no clear framework to measure progress effectively. This lack of clarity leaves them feeling overwhelmed, unsure how to adapt their strategies, and stuck in a cycle of trial and error.
For many, the stakes couldn’t be higher. Missing the mark on product-market fit can mean losing potential customers, stalling growth, or worse—having to close doors. It’s a frustrating and all-too-common struggle that demands a better approach.
Gather direct feedback from real users seamlessly.
Powered by advanced AI for accurate, actionable insights.
Your data is secure and handled with care.
Empowering startups to achieve Product-Market Fit faster.
Get Feedback Directly from Your Real Users
Understand how your real users truly feel about your product. Our surveys help you gather honest insights from a broad audience, uncovering what matters most to your customers and where your product stands out—or needs improvement.
Analyse Responses Instantly with AI
Turn raw feedback into actionable insights in seconds. Our AI-powered tools quickly identify patterns, trends, and key themes, saving you time and helping you focus on what matters most to your users.
Understand Your Current Position
Discover your Product-Market Fit score by focusing on your most valued customers—the real users who love your product. Learn what they perceive as the biggest benefits and uncover insights into what makes your product stand out.
Find the Way Forward
Our platform shows you what to double down on, what to build next, and how to increase product-customer fit. Using insights directly from your real users, we help you understand what they want to hear, how they want to hear it, and where to reach them.
Save Time
Quickly gather and analyze user feedback with AI-driven insights. Build the right features faster without second-guessing or wasting time on unnecessary iterations.
Save Money
Avoid costly mistakes by focusing only on what users need. Skip the expense of unused features, expensive consultants, and endless trial-and-error development cycles.
Created by founders for founders, with startups in mind.
Based on proven strategies to achieve Product-Market Fit.
Expert guidance at every step of your journey.
Join a growing network of forward-thinking startups.
One Intuitive Platform
Effortlessly manage everything in one place. From gathering user feedback to AI-driven analysis and actionable insights, our platform streamlines the entire process to help you reach product-market fit faster.
What our first users are saying
“The insight into the right tone to use with my users was invaluable – worth the call alone!” KR – Beta Tester
“We got real feedback right from the horse’s mouth. The insights were invaluable and helped us make decisions based on facts, not assumptions.” JK – Beta Tester
“The AI-driven analysis was a game changer. It gave us actionable insights in minutes, not weeks.” LT – Beta User
“Hearing directly from our users gave us the confidence to prioritize the right features and build faster.” PB – Beta Tester
“We finally know where we stand with our users. The clarity this platform provides is unmatched.” MG – Beta Tester
“The Thing Is saved us thousands of dollars by helping us avoid building the wrong features. We now only focused on what truly mattered to our users.” LP – Beta Tester
“Effortless, insightful, and exactly what we needed to grow faster.” KK – Beta Tester
“I thought I knew what my users wanted – boy, was I wrong. The Thing Is showed me the gap between my expectations and my users’ reality.” DvM – Beta Tester
“The Thing Is platform made it easy to identify what features our users actually loves and uses. No more guessing or wasted development.” AW – Beta Tester
“I loved how the PMF report showed us exactly where we were excelling and where we needed to improve. It’s a must-have tool for any startup.” FS – Beta User
“Getting direct feedback and actionable insights has been a huge time-saver. We’ve accelerated our product development by months.” TB – Beta Tester
“As a founder, my time is incredibly valuable. This tool helped me move forward when I was stuck.” JC – Beta Tester
“The platform helped us truly understand our users. A game-changer for us!” SD – Beta Tester
“We were on the wrong path, but luckily, we heard our users in time. This saved us months of work and countless resources.” RS – Beta Tester
“Hosting a survey on The Thing Is was seamless, and the data was presented so clearly that even non-technical members of our team understood it.” CN – Beta User
“This platform saved us from building features that nobody would have used. It’s like having a roadmap to success.” KE – Beta Tester
“Before using this, we were stuck in analysis paralysis. Now we know exactly what our users want, and we’re delivering.” HR – Beta User
“Our startup was growing steadily, but then we plateaued. Thanks to the insights we gained here, we now know why – and we’re back growing a again.” AR – Beta User
Robust, intuitive, and built to grow with your business.
Transform insights into impactful decisions.
Get started in minutes and see results quickly.
Trusted by startup founders on their growth journey.
Is The Thing Is Right for You?
We’re here to help startups reach Product-Market Fit faster, but we want to ensure it’s the right fit for you.
Who It’s For
- Tech startups or any business with at least 100 users.
- Teams that can quickly launch changes or new features based on user feedback (ideally within 3 months).
- Founders willing to listen and implement user suggestions.
Who It’s Not For
- Businesses with no users to survey.
- Deep tech or other industries unable to relaunch or iterate quickly.
- Teams unwilling to act on user feedback.
Let us help you reach Product-Market Fit faster
Let us take your current fit, and fit some more.
Join our free online training program to reach Product-Market Fit.